Session 03 · Replay · Recorded July 22

Build a Lead Magnet, Opt-In Copy, and a 5-Email Welcome Sequence. On replay.

A lead magnet concept, opt-in page copy, and a 5-email welcome sequence - written with Claude, in your voice. Not a plan in a Google Doc. A funnel that exists.

Recorded live July 22 Watch anytime 90-minute build Permanent replay
Get the Session 3 replay · $67 → PERMANENT REPLAY · Yours forever, included
$67 · replay forever
Mandy Corcoran, founder of Creative Systems Lab, smiling at the camera in her kitchen with her own pattern design as a tile backsplash behind her
You leave with
A lead magnet, opt-in copy, and a 5-email welcome sequence - written in your voice.
The Sacred Line

AI runs the business, never makes the art. The art stays yours.

Session 3 uses Claude to write your email funnel - your opt-in page, your welcome sequence, your offer email. Not your art. The business infrastructure that runs in the background and sells while you're making your work.

Heads up: Session 3 works best if Claude already knows your business. Grab the free Session 1 replay to set Claude up first. Session 2's prompting framework helps you get sharper output, but it's not required - I'll prompt live and walk you through every step.

What You'll Walk Away With

Three things in your hands by the end of the build.

01

A lead magnet concept, decided.

You know what to offer in exchange for an email and why it'll work for your specific business. Not "build a 40-page guide." A doable thing that solves one real problem for your ideal customer. Picked live in 10 minutes.

02

Opt-in page copy, live.

Short, punchy, in your voice. Answers what they get, why they want it, and what they do to get it - under 150 words. Ready to paste into Kit, your website, your link-in-bio, wherever you sell.

03

A 5-email welcome sequence, written.

Welcome, Value, Value, Story, Soft Offer - all five drafted and Claude-reviewed before you leave. Not a plan. Emails that exist, in your voice, ready to load into your email platform tonight.

A lead magnet, opt-in copy, and five emails - your first real funnel, or your first one that's any good. Done by 2:30 PM Eastern.

Mandy Corcoran at her digital drawing tablet in her studio, mid-build
Why This Works

"I'm not a tech bro teaching artists. I'm an artist who taught tech for 25 years."

I have a programming degree, 25 years in tech, and a decade teaching network engineering and web design at the high school and college level. I've spoken on multiple AI summits.

Then I left it all to homeschool my kids and rebuild as a working surface designer - licensing my art to stores all over the world.

Now I do both. I license my art. I speak. I teach. And I run all of it on the same systems I used to teach engineers - translated for how artists actually think.

Multiple AI summit speaker 25+ years in tech 10 years teaching Licensed surface designer
The Format

The full session, recorded live. Yours the moment you join.

Replay
Recorded live July 22, 2026
Anytime
Watch on your schedule
90 min
Full build session
Q&A
The live Q&A, in the replay
Get the Session 3 replay · $67 →

Permanent replay forever, baked in. The recording is yours the moment you join. No expiring window. Watch it as many times as you like.

Beginner-friendly. No code. If you can open a browser tab, you can finish.

Radical Clarity

What's in the session - and what's not.

✓

What you get

  • The full 90-minute build session, recorded live
  • The live Q&A - real questions from the room, all in the replay
  • A lead magnet concept picked live for your specific business
  • Opt-in page copy in your voice, ready to paste in
  • A 5-email welcome sequence - Welcome, Value, Value, Story, Soft Offer - drafted and reviewed before you leave
  • Permanent replay in your private course home on Kajabi - yours forever, watch it as many times as you like
  • The prompt pack + worksheet we use in the session, downloadable in your course home
✕

What this is NOT

  • Not an AI art class. No Midjourney. No Stable Diffusion. The art stays yours, full stop.
  • Not generic email marketing theory. You leave with a funnel that exists, not notes about funnels.
  • Not a 6-week course. One 90-minute session, one tangible build, done.
  • Not Mailchimp-specific. I teach in Kit, but the emails and concepts work in any platform - load them where you already are.
  • Not gated behind Claude Pro. The free Claude plan is fine for Session 3.
The 90 Minutes, Mapped

Here's exactly what we're building.

The CSL session format is locked: 5 minutes to orient, 15 to demystify, 60 to build live, 10 to celebrate and hand off what's next. No fluff intro. No outro filler. Just building.

01

Here's what we're building today

"Today we're answering the question every creative business owner asks at some point: do I actually need an email funnel? And if yes, what does mine look like?" A quick poll - where are you with email right now - and we get moving.

5 min
02

How it works

Do you actually need a funnel? Direct answer: yes, if you sell anything. Email is the only channel you own. Social changes its algorithm. Etsy changes its fees. Your list is yours forever.

What a welcome sequence actually does - it's not a sales pitch. It's an introduction that earns the right to sell later. Welcome, Value, Value, Story, Soft Offer. That's the whole shape.

What a good opt-in actually is - it's not "sign up for my newsletter." It solves one specific problem for the exact person you want on your list.

15 min
03

Build it together (the live portion)

Screen-share. Follow along. Ask questions in real time. This is where Claude writes the drafts and you become the editor - the workflow that turns a full-day email project into a 60-minute session.

  • Step 1 - Decide your opt-in (10 min) Five lead magnet ideas generated live for your specific business. Pick one you can actually create in the next 30 days, not the perfect one. The doable one wins.
  • Step 2 - Write your opt-in page copy (10 min) One paragraph, under 150 words, in your voice. Answers what they get, why they want it, what they do to get it. Run Claude live, refine until it sounds like you, paste it where it lives.
  • Step 3 - Write the 5-email welcome sequence (35 min) Email 1 (Welcome). Email 2 (Value, no pitch). Email 3 (Value, no pitch). Email 4 (Story / Connection). Email 5 (Soft Offer). Seven minutes each, one at a time, live together. Edit one thing in each before you copy-paste it. Make it yours.
  • Step 4 - The handoff Five emails. Not perfect. 80% there. That means you can load them into Kit, Flodesk, Mailchimp - wherever you are - today. The goal was emails that exist. They exist now.
60 min
04

You leave with it running

The live Q&A - real questions from the room, all in the replay. Then the soft handoff: three things to do with your funnel this week, and what comes next in two weeks.

10 min
$67
One-time · Permanent replay included

The first paid CSL session. One price, one product: recorded live July 22, and the recording is yours the moment you join. No replay-only upgrade, no expiring window, no fake "$497 value" anchoring. The price is the price.

Session
Live
Replay
Session 1June 24 · Set Up Claude
FREE
FREE replay
Session 2July 8 · Projects & Prompting
FREE
FREE
Session 3July 22 · Lead Magnet + Welcome Sequence
$67
Yours forever, included
Session 4 onwardEvery other week, à la carte
$67
Yours forever, included
Get the Session 3 replay · $67 →

Recorded live. Yours forever, the moment you join. Every session is beginner-friendly. No code. If you can open a browser tab, you can finish.

All sales final. Sessions 1 and 2 are free so you see exactly how I teach before you ever pay.

What's Next

After Session 3, the build series keeps going. Telling you now, on purpose.

Your Offer & Reason-to-Buy with Claude

Wednesday, August 5 · 1:00 PM ET

Figure out why someone should buy YOUR thing - not the 500,000 lookalikes. Use Claude to sharpen your offer and positioning so everything downstream converts.

Get Found: SEO Across Etsy, Pinterest & Google

Wednesday, August 19 · 1:00 PM ET

One keyword workflow, every platform. Use Claude to research keywords and write listings, pins, and descriptions that actually get discovered.

You don't have to commit past this one. Come build your funnel. See if this is the way you want to learn the rest. Decide from there.

Questions

Before you grab the replay.

Do I need to have attended Sessions 1 and 2 to join Session 3?
You need Claude set up with your business context loaded - which is what Session 1 walks you through. Session 2's prompting framework helps you get sharper output, but it's not required - I'll prompt live and walk you through every step. If you missed Sessions 1 or 2, grab the free replays and get Claude set up with your business first. You'll get the most out of Session 3 if Claude already knows who you are.
What will I walk away with from Session 3?
Three things in your hands by the end of the build: (1) The decision - whether you need an email funnel and what kind for your specific business. (2) Opt-in page copy live - a lead magnet concept plus the opt-in copy ready to publish. (3) A 5-email welcome sequence in your voice - Welcome, Value, Value, Story, Soft Offer - drafted and Claude-reviewed before you leave. Not a plan. A funnel that exists.
Is Session 3 about using AI to make art?
No. This is about using Claude to write your email funnel - your opt-in page copy, your welcome sequence, your offer email. Not image generation. Not AI content for social. The business infrastructure that runs in the background and sells while you're making art. The art stays yours.
I already have an email list. Is this still useful?
Yes - especially if you have a list but no real welcome sequence, or a sequence you haven't touched in years. You'll either build a better one or finally get the one you've been meaning to write for months. Either way, you leave with five emails drafted and reviewed, ready to load into your email platform.
What email platform do you use?
I teach in Kit (formerly ConvertKit). If you're on Mailchimp, Flodesk, ActiveCampaign, or anything else, the emails and concepts are identical - you'll just load them into your own platform. The copy is the hard part, and we're doing that together.
Do I have to take the sessions in order?
No - Creative Systems Lab is à la carte on purpose. Take the sessions that meet you where you are right now, and come back for the others when you're ready. There's no locked track and no wrong order. Each session stands on its own and leaves you with something built - so you can grab this one now and pick up the rest whenever the timing works.
What's the refund policy?
All sales final. Sessions 1 and 2 are free for a reason - you get to see exactly how I teach before you ever pay. By Session 3, you know what you're buying.
How does the permanent replay work?
The recording is yours forever. The replay lives in your private course home on Kajabi the moment you join. You log in, watch it as many times as you like, and grab the prompt pack and worksheet that go with it. No expiring window. You bought the session, you have it forever.
What if AI changes? Will this session get outdated?
Here's my promise: if a CSL session is for sale, it's current with the latest AI - keeping it up to date is on me. And if something ever changes enough that I re-record or rework a session, anyone who already bought the earlier version gets the updated one free. You never pay twice to stay current.
Recorded live · Watch anytime

90 minutes from now, your funnel exists.

$67. Recorded live. Yours forever, watch anytime. The art stays yours.

Get the Session 3 replay · $67 →

90-min build · The live Q&A · Permanent replay · Walk away with it built